Principles of Retailing (MRKG 1302)

Term: 2019-2020 Spring

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

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Schedule

Fri, 8:00 AM - 8:50 AM (1/21/2020 - 5/15/2020) Location: HSTH

Description

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.