Principles of Retailing (MRKG 1302)

Term: 2016-2017 Spring

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

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Schedule

Tue, 12:00 PM - 12:50 PM (1/17/2017 - 5/11/2017) Location: *

Description

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.