Advertising & Sales Promotion (MRKG 2349)

Term: 2017-2018 Spring

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

Email address is hidden, click here to email

Schedule

Fri, 1:00 PM - 1:50 PM (1/16/2018 - 5/9/2018) Location: *

Description

Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.