Principles of Marketing (MRKG 1311)

Term: 2019-2020 Fall

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

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Schedule

Thu, 8:00 AM - 8:50 AM (9/3/2019 - 12/13/2019) Location: *

Description

Introduction to basic marketing func-tions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.