Principles of Marketing (MRKG 1311)

Term: 2016-2017 Fall

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

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Schedule

Fri, 3:00 PM - 3:45 PM (9/6/2016 - 12/15/2016) Location: *

Description

Introduction to basic marketing func-tions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.