Principles of Marketing (MRKG 1311)

Term: 2014-2015 Fall

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

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Schedule

Mon-Tue-Wed-Thu-Fri, 10:00 AM - 10:59 AM (9/8/2014 - 12/17/2014) Location: *

Description

Introduction to basic marketing func-tions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.