Principles of Retailing (MRKG 1302)

Term: 2018-2019 Spring

Faculty

Pamela C HamiltonShow MyInfo popup for Pamela C Hamilton

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Schedule

Thu, 10:00 AM - 10:50 AM (2/4/2019 - 5/16/2019) Location: *

Description

Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.