Introduction to Advertising (COMM 2327)

Term: 2023-2024 Summer

Faculty

Pamela Hesser OwneyShow MyInfo popup for Pamela Hesser Owney

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Schedule

Sun, 12:00 AM - 12:50 AM (5/28/2024 - 6/28/2024) Location: MAIN

Description

Fundamentals of advertising including marketing theory and strategy, copywriting, design, and selection of media